Raise Your Right Hand
If the search for that dazzling Prince Charming has been more than disappointing, and your Fairy Godmother has yet to wave her magic wand, you can finally stop waiting in anticipation. Today, more than ever, women are buying their own diamonds in the form of the right hand ring.
No longer depending on a man to buy us the ring of our dreams, there has been a movement for women to take control and purchase diamond rings to symbolize their independence, instead of eternal love. The days of fairy tales and romance may have lost their luster, but the sheen of diamonds couldn’t be brighter. The concept of the right hand ring was created to represent a woman’s success, freedom, confidence and style. Fabulous and fashionable women are encouraged to wear a right hand ring that reflects their individuality and celebrates their freedom.
Often thought of as a woman’s financial ability and independence, having a flashy diamond ring on your right hand tells the world you’re carefree but still powerful. And, since the right hand is often your leading hand, wearing the right hand ring has also been referred to as the “power ring.”
The successful DeBeers slogan: “Women of the world, raise your right hand” has gained serious momentum since it’s inception, giving women everywhere reason to buy a diamond ring – with the reason being that no reason is necessary.
Also, as women have climbed further toward – and above- the glass ceiling, often becoming the primary breadwinners, the right hand ring symbolizes that they can now afford to buy themselves an extravagant diamond ring.
Whether this was all a clever marketing ploy or a quest to celebrate independent women everywhere, the right hand ring campaign has taken on a life of it’s own, inspiring us all to bring home a little frost. The right hand ring was made with every Delamina woman in mind: fabulous, fashionable, independent and successful. And soon, sparkling with her very own diamonds.
And why not? Don’t you think you’ve earned your own right hand ring?
